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Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public Relations and Corporate Communication - 3rd edition

Reputation Management: The Key to Successful Public Relations and Corporate Communication - 3rd edition

ISBN13: 9780415716284

ISBN10: 0415716284

Reputation Management: The Key to Successful Public Relations and Corporate Communication by John Doorley and Helio Fred Garcia - ISBN 9780415716284
Cover type: Print On Demand
Edition: 3RD 15
Copyright: 2015
Publisher: Routledge N. Y.
Published:
International: No
Reputation Management: The Key to Successful Public Relations and Corporate Communication by John Doorley and Helio Fred Garcia - ISBN 9780415716284

ISBN13: 9780415716284

ISBN10: 0415716284

Cover type: Print On Demand
Edition: 3RD 15
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Summary

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

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Other Editions of Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public Relations and Corporate Communication by John Doorley - ISBN 9780415801850