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Retail Management

Retail Management - 12th edition

Retail Management - 12th edition

ISBN13: 9780132720823

ISBN10: 0132720825

Retail Management by Barry Berman - ISBN 9780132720823
Cover type: Hardback
Edition: 12TH 13
Copyright: 2013
Publisher: Pearson
Published:
International: No
Retail Management by Barry Berman - ISBN 9780132720823

ISBN13: 9780132720823

ISBN10: 0132720825

Cover type: Hardback
Edition: 12TH 13

List price: $233.50

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Summary

The text that helps readers thrive in today's retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text,Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.