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Retailing Management

Retailing Management - 7th edition

Retailing Management - 7th edition

ISBN13: 9780073381046

ISBN10: 0073381047

Retailing Management by Michael Levy and Barton A. Weitz - ISBN 9780073381046
Cover type: Hardback
Edition: 7TH 09
Copyright: 2009
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Retailing Management by Michael Levy and Barton A. Weitz - ISBN 9780073381046

ISBN13: 9780073381046

ISBN10: 0073381047

Cover type: Hardback
Edition: 7TH 09
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Summary

The third edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions.