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SPIN Works! A Media Guidebook for the Rest of Us

SPIN Works! A Media Guidebook for the Rest of Us - 00 edition

SPIN Works! A Media Guidebook for the Rest of Us - 00 edition

ISBN13: 9780963368799

ISBN10: 0963368796

SPIN Works! A Media Guidebook for the Rest of Us by Robert Bray - ISBN 9780963368799
Cover type: Paperback
Edition: 00
Copyright: 2000
Publisher: Independent Media Institute
Published:
International: No
SPIN Works! A Media Guidebook for the Rest of Us by Robert Bray - ISBN 9780963368799

ISBN13: 9780963368799

ISBN10: 0963368796

Cover type: Paperback
Edition: 00

List price: $20.00

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Summary

SPIN Works! A media guidebook for communicating values and shaping opinion. SPIN Works! is an activist-friendly and extremely useful media guidebook produced by the SPIN Project. Comprising some 115 pages, the guidebook is full of tips, tactics and strategies designed to give grassroots organizers and people interested in positive social change skills for shaping public opinion on their issues through the press. Written with flair, humor and practicality, the guidebook is divided into five sections: The Basics, The Message, Moving the Message, Reacting to Media Coverage, and Media and Community. It also contains an extensive resource section, numerous case studies, scores of how to check lists, several media models and much more.