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Seeing Is Believing

Seeing Is Believing - 4th edition

Seeing Is Believing - 4th edition

ISBN13: 9780073512020

ISBN10: 0073512028

Seeing Is Believing by Arthur Asa Berger - ISBN 9780073512020
Cover type: Paperback
Edition: 4TH 12
Copyright: 2012
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Seeing Is Believing by Arthur Asa Berger - ISBN 9780073512020

ISBN13: 9780073512020

ISBN10: 0073512028

Cover type: Paperback
Edition: 4TH 12

List price: $95.50

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Summary

Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

Other Editions of Seeing Is Believing

Seeing Is Believing by Arthur Berger - ISBN 9780073534251