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Services Marketing

Services Marketing - 6th edition

Services Marketing - 6th edition

ISBN13: 9780131875524

ISBN10: 0131875523

Services Marketing by Christopher Lovelock and Jochen Wirtz - ISBN 9780131875524
Edition: 6TH 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published:
International: No
Services Marketing by Christopher Lovelock and Jochen Wirtz - ISBN 9780131875524

ISBN13: 9780131875524

ISBN10: 0131875523

Edition: 6TH 07

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Summary

For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.