Services Marketing - 6th edition
Services Marketing - 6th edition
ISBN13: 9780131875524
ISBN10: 0131875523
by Christopher Lovelock and Jochen Wirtz
Edition: 6TH 07Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No
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Summary
For advanced undergraduate and MBA/EMBA courses in Services Marketing.
Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
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Summary
For advanced undergraduate and MBA/EMBA courses in Services Marketing.
Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Publisher Info
Publisher: Prentice Hall, Inc.
Published: 2007
International: No
Published: 2007
International: No
