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Services Marketing

Services Marketing - 7th edition

Services Marketing - 7th edition

ISBN13: 9780136107217

ISBN10: 0136107214

Services Marketing by Christopher H. Lovelock and Jochen Wirtz - ISBN 9780136107217
Cover type: Hardback
Edition: 7TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published:
International: No
Services Marketing by Christopher H. Lovelock and Jochen Wirtz - ISBN 9780136107217

ISBN13: 9780136107217

ISBN10: 0136107214

Cover type: Hardback
Edition: 7TH 11

List price: $278.75

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Summary

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases.
For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.