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Spectacular Nature : Corporate Culture and the Sea World Experience

Spectacular Nature : Corporate Culture and the Sea World Experience - 97 edition

Spectacular Nature : Corporate Culture and the Sea World Experience - 97 edition

ISBN13: 9780520209817

ISBN10: 0520209818

Spectacular Nature : Corporate Culture and the Sea World Experience by Susan G. Davis - ISBN 9780520209817
Cover type: Paperback
Edition: 97
Copyright: 1997
Publisher: University of California Press
Published:
International: No
Spectacular Nature : Corporate Culture and the Sea World Experience by Susan G. Davis - ISBN 9780520209817

ISBN13: 9780520209817

ISBN10: 0520209818

Cover type: Paperback
Edition: 97

List price: $33.95

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Summary

This is the story of Sea World, a theme park where the wonders of nature are performed, marketed, and sold. With its trademark star, Shamu the killer whale -- as well as performing dolphins, pettable sting rays, and reproductions of pristine natural worlds -- the park represents a careful coordination of shows, dioramas, rides, and concessions built around the theme of ocean life. Susan Davis analyzes the Sea World experience and the forces that produce it: the theme park industry; Southern California tourism; the privatization of urban space; and the increasing integration of advertising, entertainment, and education. The result is an engaging exploration of the role played by images of nature and animals in contemporary commercial culture, and a precise account of how Sea World and its parent corporation, Anheuser-Busch, succeed. Davis argues that Sea World builds its vision of nature around customers' worries and concerns about the environment, family relations, and education.

Author Bio

Davis, Susan G. : University of California-San Diego

Susan G. Davis is Associate Professor of Communication at the University of California, San Diego.