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Sports, Inc.: 100 Years of Sports Business

Sports, Inc.: 100 Years of Sports Business - 04 edition

Sports, Inc.: 100 Years of Sports Business - 04 edition

ISBN13: 9781591021124

ISBN10: 159102112X

Sports, Inc.: 100 Years of Sports Business by Phil Schaaf - ISBN 9781591021124
Edition: 04
Copyright: 2004
Publisher: Prometheus Books
Published:
International: No
Sports, Inc.: 100 Years of Sports Business by Phil Schaaf - ISBN 9781591021124

ISBN13: 9781591021124

ISBN10: 159102112X

Edition: 04

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Summary

In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise.
With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike.

Schaaf presents an historical overview of the business of sports from 1896 to the present. Early chapters focus on big-name athletes such as Jack Dempsey and Babe Ruth, whose star power helped to shape the structure of sports entertainment. The main part of the text is devoted to an examination of today's sports business world, addressing such topics as the marketing of athletic events and the funding of stadium construction. Marketing consultant Schaaf is a fifteen year veteran of the sports business. Annotation ©2004 Book News, Inc., Portland, OR