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Storybranding 2.0

Storybranding 2.0 - 2nd edition

Storybranding 2.0 - 2nd edition

ISBN13: 9780692926376

ISBN10: 0692926372

Storybranding 2.0 by Jim Signorelli - ISBN 9780692926376
Cover type: Paperback
Edition: 2ND 14
Copyright: 2014
Publisher: Amazon
Published:
International: No
Storybranding 2.0 by Jim Signorelli - ISBN 9780692926376

ISBN13: 9780692926376

ISBN10: 0692926372

Cover type: Paperback
Edition: 2ND 14
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Condition: Very Good
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Summary

NOW IN PAPERBACK StoryBranding 2.0 is no ordinary ''how-to'' branding book. In this award-winning, internationally celebrated book, you will learn how to transform your brand into a story - a story that fully embraces the single reason for your brand's existence, and one that will spawn raving fans. By adopting the principles best-selling authors use to create captivating stories, you will gain insights that other ''how-to'' branding books ignore. Using the step-by-step 6C's StoryBranding Process, your brand will turn into a story as you trade your short-term old school ''unique selling proposition'' for something that will create an inexorable emotional bond with customers. Drawing on the principles of story character development, you will be given a set of easy-to-use tools for developing a groundbreaking brand identity that will turn skeptics into buyers. Additionally, this second printing of StoryBranding will provide you a system that will uncover hidden obstacles that often cause company failures. After completing each step in the 6C's Process, you will have completed a StoryBrief, a one-page blueprint that succinctly identifies your brand's purpose. Once in place, your brand will become symbolic of a movement driven by a universal value, a value that will resonate with both prospects and employees. You'll learn all this in an easy-to-read, entertaining format that is full of useful examples. Each chapter is summarized for easy reference.