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Strategic Management - With Connect+ Access

Strategic Management - With Connect+ Access - 2nd edition

Strategic Management - With Connect+ Access - 2nd edition

ISBN13: 9781259661846

ISBN10: 1259661849

Strategic Management - With Connect+ Access by Frank Rothaermel - ISBN 9781259661846
Edition: 2ND 15
Copyright: 2015
Publisher: McGraw-Hill Publishing Company
Published:
International: No
Strategic Management - With Connect+ Access by Frank Rothaermel - ISBN 9781259661846

ISBN13: 9781259661846

ISBN10: 1259661849

Edition: 2ND 15
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Summary

Strategic Management: Concepts by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

Other Editions of Strategic Management - With Connect+ Access

Strategic Management by Frank T. Rothaermel - ISBN 9781259420474
Strategic Management: Conc. - With Access by Rothaermel - ISBN 9780077647476