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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages - 8th edition

Strategic Management: Creating Competitive Advantages - 8th edition

ISBN13: 9781259303500

ISBN10: 1259303500

Strategic Management: Creating Competitive Advantages by Gregory G. Dess, Gerry McNamara and Alan Eisner - ISBN 9781259303500
Cover type: Paperback
Edition: 8TH 16
Copyright: 2016
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Strategic Management: Creating Competitive Advantages by Gregory G. Dess, Gerry McNamara and Alan Eisner - ISBN 9781259303500

ISBN13: 9781259303500

ISBN10: 1259303500

Cover type: Paperback
Edition: 8TH 16
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Summary

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

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