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Strategic Management of Tech. Innovation

Strategic Management of Tech. Innovation - 4th edition

Strategic Management of Tech. Innovation - 4th edition

ISBN13: 9780078029233

ISBN10: 0078029236

Strategic Management of Tech. Innovation by Schilling - ISBN 9780078029233
Edition: 4TH 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Strategic Management of Tech. Innovation by Schilling - ISBN 9780078029233

ISBN13: 9780078029233

ISBN10: 0078029236

Edition: 4TH 13
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Summary

Strategic Management of Technological Innovation, 4eby Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.