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Strategic Market Management

Strategic Market Management - 10th edition

Strategic Market Management - 10th edition

ISBN13: 9781118582862

ISBN10: 1118582861

Strategic Market Management by David A. Aaker - ISBN 9781118582862
Cover type: Paperback
Edition: 10TH 14
Copyright: 2014
Publisher: John Wiley & Sons, Inc.
Published:
International: No
Strategic Market Management by David A. Aaker - ISBN 9781118582862

ISBN13: 9781118582862

ISBN10: 1118582861

Cover type: Paperback
Edition: 10TH 14
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Summary

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

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