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Strategy and Tactics of Pricing

Strategy and Tactics of Pricing - 5th edition

Strategy and Tactics of Pricing - 5th edition

ISBN13: 9780136106814

ISBN10: 0136106811

Strategy and Tactics of Pricing by Thomas T. Nagle, John Hogan and Joseph Zale - ISBN 9780136106814
Cover type: Hardback
Edition: 5TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published:
International: No
Strategy and Tactics of Pricing by Thomas T. Nagle, John Hogan and Joseph Zale - ISBN 9780136106814

ISBN13: 9780136106814

ISBN10: 0136106811

Cover type: Hardback
Edition: 5TH 11
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Summary

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically rather than simply calculate pricing based on product and profit in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.