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Successful Writing at Work

Successful Writing at Work - 7th edition

Successful Writing at Work - 7th edition

ISBN13: 9780618404421

ISBN10: 0618404422

Successful Writing at Work by Philip Kolin - ISBN 9780618404421
Cover type: Paperback
Edition: 7TH 04
Copyright: 2004
Publisher: Houghton Mifflin Harcourt
International: No
Successful Writing at Work by Philip Kolin - ISBN 9780618404421

ISBN13: 9780618404421

ISBN10: 0618404422

Cover type: Paperback
Edition: 7TH 04

List price: $146.75

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This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work takes a practical approach to prepare students for the wide array of communication tasks they will face on the job. The text is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics.

To facilitate learning, the text is organized into four sections that build logically and sequentially. Part 1 introduces the basics: keys to effective writing, ethics, the writing process, and collaborative writing. Part 2 explores such simple business writing tasks as memos, types of business letters, emails, and how to conduct a job search. Part 3 covers the fine points of conducting research and documenting sources. Part 4 details more complex business communication activities, from designing visuals and web sites to writing proposals, drafting short and long reports, and making oral presentations.

  • New! Updated technology coverage includes researching with electronic and online resources; writing for the web; creating visually effective web sites; using computer programs such as PowerPoint and Corel Draw to enhance oral presentations; and learning new technologies that continue to change the way people communicate in the workplace.
  • New! Added writing instruction covers how to prepare news releases in the chapter on Summarizing Material, and instructions for policies and regulations in the chapter on Writing Instructions. The Documenting Sources chapter features up-to-date coverage of MLA and APA documentation styles.
  • New! Up-to-date, thought-provoking approaches to business writing include enhanced coverage of thinking globally and multiculturally when communicating in various business contexts and engaging new real-world examples that demonstrate the kinds of situations students will face on the job.
  • New and Updated! Tech Notes throughout the text show students how technology can be used in various types of business communication.
  • This edition retains the text's hallmark features: strong coverage of the writing process, ethics in the workplace, and audience analysis and writing for various audiences.
  • Assignments and descriptions put students in a workplace mindset by asking them to imagine themselves in such roles as a customer service representative, web site designer, or job candidate.

Table of Contents

Table of Contents

I. Backgrounds

1. Getting Started: Writing and Your Career

Writing--An Essential Job Skill
Tech Note: Know Your Computer at Work
Four Keys to Effective Writing
Characteristics of Job-Related Writing
Ethical Writing in the Workplace

2. The Writing Process at Work

What Writing Is and Is Not
Tech Note: Research: Sources and Strategies
Case Study: The Writing Process
Tech Note: Generating Text
Case Study: Outline
Tech Note: Drafting on Your Computer
Case Study: Drafting
Tech Note: Revising On-Line
Case Study: The Revision Process
Tech Note: On-Line Editing
Tech Note: Computers as Writing Tools

3. Collaborative Writing and Meetings at Work

Teamwork Is Crucial to Business Success
Advantages of Collaborative (Group) Writing
Tech Note: Instant Messaging
Collaborative Writing and the Writing Process
Tech Note: In-House Research
A Case Study in Collaborative Editing
Guidelines for Successful Group Writing
Tech Note: Make the Meeting
Sources of Conflict in Group Dynamics and How to Solve Them
Tech Note: Good and Poor Negotiators
Tech Note: Two Valuable Institute Seminars
Models for Collaboration
The Evolution of a Collaboratively Written Document
Collaborating On-Line
Tech Note: WebCT
Tech Note: Software That Helps You Write Collaboratively
Tech Note: Handheld Computers
Tech Note: Scheduling with Lotus Organizer

II. Correspondence

4. Writing Memos, Faxes, and E-Mail

What Memos, Faxes, and E-Mail Have in Common
Tech Note: E-Mail and Your Faxes
Tech Note: Fax vs. E-Mail
Tech Note: Computer Viruses
Tech Note: Firewalls
Tech Note: E-Mail Security
Tech Note: Sending an E-Mail Attachment
Tech Note: Using and E-Mail Address Book

5. Letter Writing: Some Basics

The Importance of Letters
The Process of Writing a Letter
Preparing Letters
Tech Note: Use Your Spell-Checker with Care
Letter Formats
Tech Note: Formatting Letters Using Software Programs
Parts of a Letter
Addressing an Evelope
Tech Note: Finding ZIP Codes
Making a Good Impression on Your Reader
Using the Most Effective Language in Your Letters
Writing for International Readers
Tech Note

6. Types of Business Letters

Letters in the Age of the Internet
Writing Effective Letters
Types of Letters
Tech Note: Designing Your Letters
Inquiry Letters
Special Request Letters
Tech Note: Finding a Target Audience
Sales Letters: Some Preliminary Guidelines
The Four A's of Sales Letters
Customer Relations Letters
Tech Note: Help in Registering Complaints

7. How to Get a Job: Résumés, Letters, Applications, and Interviews

Steps the Employer Takes to Hire
Steps to Follow to Get Hired
Analyzing Your Strengths and Restricting Your Job Search
Prepare a Dossier
Tech Note: Electronic Résumés and Files at Placement Centers
Looking in the Right Places for a Job
Preparing a Résumé
Tech Note: How Employers Sort Through Résumés
Tech Note: Developing Your Own Web Site for Your Job Search
Tech Note: Résumé Database Services
Tech Note: Privacy and On-Line Résumés: Some Precautions
Tech Note: Visits Counter
Writing a Letter of Application
Filling Out a Job Application
Going to an Interview
Accepting or Declining a Job Offer

III. Gathering and Summarizing Information

8. Doing Research: Finding and Using Print, On-Line, and Internet Information Sources

The Importance of Research
The Process of Doing Research
Tech Note: Intranets
Tools and Strategies
The Library and the Internet
The Library and Its Services
Tech Note: CD-ROMs
Tech Note: Libraries on Line
Tech Note: CD-ROM Encyclopedias
Tech Note: Using the Catalog of U.S. Government Publications
The Internet: The Virtual Library
The World Wide Web
Tech Note: Guide to Internet Journals
Tech Note: Newsgroups
Tech Note: Punctuation and Structure of a URL
Tech Note: Using Bookmarks
Tech Note: Software to Prepare Bibliographic References
Tech Note: Electronic Note Taking

9. Documenting Sources

The Whys and Hows of Documentation
Tech Note: The Ethics of Documentation: Some Dos and Don'ts
Documentation in the Writing Process
Parenthetical Documentation
Tech Note: Recording and Transferring Bibliographic Information
Preparing anl MLA Works Cited List
Tech Note: How to Alphabetize the Works in Your Reference List
Using MLA In-text Documentation
Sample MLA Entries for a Works Cited List
Tech Note: How and Internet Source Differs from a Print Source in Terms of Documentation
Preparing an APA Reference List
Using APA In-text Documentation
Sample APA Entries for a Reference List
The Chicago Numbered Note Style of Documentation
Some Basic Guidelines for the Chicago Style
Other Ways to Document in Scientific and Technical Writing
Sample Research Paper Using MLA In-Text Documentation

10. Summarizing Material

The Importance of Summaries
Tech Note: Web Site Summaries
Contents of a Summary
Preparing a Summary
Tech Note: Using Your Computer to Summarize from Already Written Material
Executive Summaries
Evaluative Summaries
Writing Successful News Releases

IV. Preparing Documents and Visuals

11. Designing Visuals

Tech Note: Graphic Arts Technology
The Purpose of Visuals
Tech Note: Computer-Made Visuals
Two Categories of Visuals
Tech Note: Using MapQuest
Computer Graphics
Tech Note: Downloading Images from the Web

12. Designing Successful Documents and Web Sites

Organizing Information Visually
Characteristics of Effective Design
Tools for Designing Your Documents
Tech Note: Desktop Publishing Programs
Desktop Publishing
Before Choosing a Design
The ABCs of Print Document Design
Tech Note: Typeface and Type Style
Poor Document Design: What Not to Do
Tech Note: Using Colors
Tech Note: What Makes a Web Site Look Good
Designing Web Sites
Tech Note: The Internet: A Growth Opportunity
Tech Note: HTML and XHTML
Tech Note: The Basic Elements of HTML Tables
Tech Note: Writing for Search Engines

13. Writing Instructions

Why Instructions Are Important
Tech Note: On-Line Instructions
The Variety of Instructions: A Brief Overview
Assessing and Meeting Your Audience's Needs
The Process of Writing Instructions
Using the Right Style
Using Visuals Effectively
A Portfolio of Instructional Visuals
The Four Parts of Instructions
Model of Full Set of Instructions
Writing Instructions for Policies and Regulations
Some Final Advice

14. Writing Winning Proposals

Writing Successful Proposals
Proposals are Persuasive Plans
Proposals Frequently Are Collaborative Efforts
Types of Proposals
Tech Note: On-Line RFPs
Guidelines for Writing a Successful Proposal
Tech Note: Document Design and Your Proposal
Internal Proposals
Tech Note: Best Demonstrated Practices
Sales Proposals
Proposals for Research Papers and Reports
A Final Reminder

15. Writing Effective Short Reports

Why Short Reports Are Important
Types of Short Reports
Tech Note: Using the Web to Write Short Reports
Guidelines for Writing Short Reports
Periodic Reports
Tech Note: Lateral and Vertical Reports
Sales Reports
Progress Reports
Trip/Travel Reports
Tech Note: Benchmarking
Test Reports
Incident Reports

16. Writing Careful Long Reports

How a Long Report Differs from a Short Report
Tech Note: The Internet as "Virtual Library"
The Process of Writing a Long Report
Parts of a Long Report
A Model Long Report

17. Making Successful Presentations at Work

Tech Note: New Communication Technologies
Types of Presentations at Work
Using the Telephone
Tech Note: Cell Phone Courtesy
Informal Briefings
Formal Presentations
Analyzing Your Audience
Speaking for the Occasion
Ways to Make a Formal Presentation
Tech Note - Toastmasters
The Parts of a Presentation
Tech Note: Using Effective Body Language
The Outline for a Formal Presentation
Using Visuals
Tech Note: Creating Computer-Generated Visuals
Rehearsing Your Presentation
Delivering Your Presentation
Tech Note: Using the Correct Pronounciation
Evaluating Your Presentation
A Writer's Brief Guide to Paragraphs, Sentences, and Words

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