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Transnational Management: Text, Cases and Readings in Cross-Border Management

Transnational Management: Text, Cases and Readings in Cross-Border Management - 7th edition

Transnational Management: Text, Cases and Readings in Cross-Border Management - 7th edition

ISBN13: 9780078029394

ISBN10: 0078029392

Transnational Management: Text, Cases and Readings in Cross-Border Management by Christopher Bartlett - ISBN 9780078029394
Cover type: Hardback
Edition: 7TH 14
Copyright: 2014
Publisher: Richard D. Irwin, Inc.
Published:
International: No
Transnational Management: Text, Cases and Readings in Cross-Border Management by Christopher Bartlett - ISBN 9780078029394

ISBN13: 9780078029394

ISBN10: 0078029392

Cover type: Hardback
Edition: 7TH 14

List price: $217.00

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Summary

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Other Editions of Transnational Management: Text, Cases and Readings in Cross-Border Management

Transnational Management by Christopher Bartlett - ISBN 9780078137112