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Understanding Global Cultures

Understanding Global Cultures - 5th edition

Understanding Global Cultures - 5th edition

ISBN13: 9781412995931

ISBN10: 1412995930

Understanding Global Cultures by Martin J. Gannon - ISBN 9781412995931
Cover type: Paperback
Edition: 5TH 13
Copyright: 2013
Publisher: Sage Publications, Inc.
Published:
International: No
Understanding Global Cultures by Martin J. Gannon - ISBN 9781412995931

ISBN13: 9781412995931

ISBN10: 1412995930

Cover type: Paperback
Edition: 5TH 13

List price: $93.00

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Summary

In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor-any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively-as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.