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Understanding Persuasion

Understanding Persuasion - 4th edition

Understanding Persuasion - 4th edition

ISBN13: 9780135011317

ISBN10: 0135011310

Understanding Persuasion by Raymond S. Ross - ISBN 9780135011317
Edition: 4TH 94
Copyright: 1994
Publisher: Prentice Hall, Inc.
Published:
International: No
Understanding Persuasion by Raymond S. Ross - ISBN 9780135011317

ISBN13: 9780135011317

ISBN10: 0135011310

Edition: 4TH 94

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Table of Contents

Table of Contents

1. The Study of Persuasion.

2. Springboards of Motivation.

3. Persuasion Theory.

4. Source Credibility.

5. Logical Supports of Persuasion.

6. Audience Psychology.

7. Message Construction.

8. Campaign Persuasion.

Index.