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More than 6,000 words and phrases that make the difference between ''yadda-yadda-yadda'' and copy that sells Looking for a better way to say ''authentic?'' ''Words That Sell'' gives you 57 alternatives. How about ''appealing?'' Take your pick from 76 synonyms. You'll even find more than 100 variations on ''exciting.'' Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more ''Roget's'' is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for ''Words That Sell''.
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More than 6,000 words and phrases that make the difference between ''yadda-yadda-yadda'' and copy that sells Looking for a better way to say ''authentic?'' ''Words That Sell'' gives you 57 alternatives. How about ''appealing?'' Take your pick from 76 synonyms. You'll even find more than 100 variations on ''exciting.'' Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more ''Roget's'' is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for ''Words That Sell''.
eTextbooks and eChapters can be viewed by using the free reader listed below.
Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.
Download Requirements:Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
User Help:
Click Here to access the VitalSource Bookshelf FAQ
Digital Rights Management (DRM) Key
Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."
Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."
Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).
Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."
Sharing - Books that cannot be shared with other computers will show "Not Allowed."
Min. Software Version - This is the minimum software version needed to read this book.
Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.
More than 6,000 words and phrases that make the difference between ''yadda-yadda-yadda'' and copy that sells Looking for a better way to say ''authentic?'' ''Words That Sell'' gives you 57 alternatives. How about ''appealing?'' Take your pick from 76 synonyms. You'll even find more than 100 variations on ''exciting.'' Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more ''Roget's'' is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for ''Words That Sell''.
eTextbooks and eChapters can be viewed by using the free reader listed below.
Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.
Download Requirements:Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
User Help:
Click Here to access the VitalSource Bookshelf FAQ
Digital Rights Management (DRM) Key
Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."
Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."
Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).
Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."
Sharing - Books that cannot be shared with other computers will show "Not Allowed."
Min. Software Version - This is the minimum software version needed to read this book.
Suitable Devices - Hardware known to be compatible with this book. Note: Reader software still needs to be installed.
