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Words That Sell

Words That Sell - 2nd edition

Words That Sell - 2nd edition

ISBN13: 9780071467858

ISBN10: 0071467858

Words That Sell by Richard Bayan - ISBN 9780071467858
Cover type: Paperback
Edition: 2ND 06
Copyright: 2006
Publisher: Contemporary Books, Inc.
Published:
International: No
Words That Sell by Richard Bayan - ISBN 9780071467858

ISBN13: 9780071467858

ISBN10: 0071467858

Cover type: Paperback
Edition: 2ND 06

List price: $18.00

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Summary

More than 6,000 words and phrases that make the difference between ''yadda-yadda-yadda'' and copy that sells Looking for a better way to say ''authentic?'' ''Words That Sell'' gives you 57 alternatives. How about ''appealing?'' Take your pick from 76 synonyms. You'll even find more than 100 variations on ''exciting.'' Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more ''Roget's'' is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for ''Words That Sell''.

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