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First Look at Communication Theory

Politics, public relations, psychology, law, non-profit development, marketing, management – few are the careers that won't require an exploration of communication theory. And chances are A First Look at Communication Theory is the textbook that will guide your journey. A broad introduction to 32 different theories on how and why we communicate, A First Look at Communication Theory by Griffin is organized by area of focus – such as interpersonal communication, influence, organizational communication, rhetoric, media – and its most prominent theories, from Mead's symbolic interactionism to Roland Burke's semiotics.

Latest edition of First Look at Communication Theory

First Look at Communication Theory (ISBN10: 0073534307; ISBN13: 9780073534305)
ISBN13: 978-0073534305
ISBN10: 0073534307
List Price: $189.00
Used: $27.44
New: SOLD OUT

Summary:

The most widely-used textbook for the communication theory course,A First Look at Communication Theoryanalyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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