First Look at Communication Theory

Politics, public relations, psychology, law, non-profit development, marketing, management – few are the careers that won't require an exploration of communication theory. And chances are A First Look at Communication Theory is the textbook that will guide your journey. A broad introduction to 32 different theories on how and why we communicate, A First Look at Communication Theory by Griffin is organized by area of focus – such as interpersonal communication, influence, organizational communication, rhetoric, media – and its most prominent theories, from Mead's symbolic interactionism to Roland Burke's semiotics.